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    • Average marketing budget for small business...

    Marketing Budget: How Much Should You Spend on Marketing?

    Let’s be honest, budgeting isn’t always fun.

    It’s a reminder your resources are limited — a reality no one wants to confront.

    But it is necessary. And in the face of a poor economic climate, it becomes an even more important aspect of running a business.
     
    When times are tough, investing in marketing can feel anything but enticing. But that could just make the difference between your business simply surviving and actually thriving.
     
    So, how do you overcome the temptation to scrimp?

    Average marketing budget by industry

    Let’s get started. 

    Insight: Investing in a strategic marketing plan makes the difference between stagnation and exponential business growth.

    Data: In 2024, marketing budgets surged across most industries, with some more than doubling their allocations from 2023.

    (HubSpot)

    Key Action Point:Adopt the Zero-Based Budgeting method to help determine the right amount to spend on your business’s marketing budget.

    In the face of stagflation, throwing in the towel—at least where marketing’s concerned—isn’t the best idea.

    With

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